IAB

IAB Unveils Complete Schedule for Weeklong Digital Content NewFronts Event NEW YORK - As smartphones, tablets, laptops, PCs and connected televisions increasingly become go-to platforms for...

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.

As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) - today issued updated “Mobile Web Advertising Measurement Guidelines” for public comment.

Tremendous Upswings in North America & Western Europe Drive Mobile Momentum NEW YORK & BRUSSELS - The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and...

New Standardized Framework for Measuring In-App Ads Addresses the Quality of Impression Counts and Buyer Transparency across Applications Mobile Web Measurement Guidelines Raise Bar for Quality...

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).