IAB

Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing...

The Interactive Advertising Bureau’s (IAB) eighth annual MIXX Awards winners were announced at a gala in New York City that brought together digital advertising’s best and brightest innovators, pioneers and leaders to recognize cutting-edge ad creative that delivered impactful results for industry brands.

The online-ad industry should learn from OwnerIQ. So said the Interactive Advertising Bureau in a new, in-depth whitepaper from the IAB and the Local Search Association.

The IAB’s Network and Exchange Committee launched the Quality Assurance Guidelines (QAG) compliance program on April 4, 2011. This program provides brand safety assurances to advertisers that their ads will not appear next to inappropriate content. Today, at its annual MIXX Conference & Expo in New York, the Interactive Advertising Bureau (IAB) announced that it is building upon the program’s success and expanding QAG beyond networks and exchanges to include marketers, agencies, DSPs, SSPs and trading desks to establish greater marketplace trust on all sides.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.

The Interactive Advertising Bureau (IAB) released for public comment SafeFrame 1.0, specifications that provide advertisers with the ability to measure viewability, as well as obtain new insights and more accurately assess an ad campaign’s success. Developed by a working group of digital technology experts from 21 IAB member companies belonging to the IAB Technology Council, SafeFrame 1.0 is a set of technical protocols that enable website publishers to safely manage content served from external sources, such as ads, while preventing external access to potentially sensitive consumer data.