IAB

NEW YORK - The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers....

Jay Hallberg to Present on Successful Advertising in “Social Business Applications” NEW YORK - Spiceworks™, Inc. announced that company co-founder Jay Hallberg is one of...

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK - To an Internet user, a click is a simple action. Accurately counting those...

NEW YORK & BALTIMORE - Millennial Media, Inc., the largest and fastest-growing mobile advertising networks company in the U.S., announced that Wenda Harris Millard,...

Industry’s First Roadmap for Realizing Platform’s Advertising Potential NEW YORK - Social media allows consumers to interact with brands and become marketing messengers themselves—leading to...

Tool Provides Transparency, Control and Deep Insights When Targeting Ads in Conversational Media SAN FRANCISCO - BuzzLogic, the advertising platform and network that enables brands...

Slight Year on Year Decline in Toughest Advertising Marketplace in Decades NEW YORK - In a recessionary environment that has hit other media sectors with...

Association Marshals Small Businesses to Educate Legislators and Regulators on Role of Ad-Supported Internet in U.S. Economy WASHINGTON - In a first-of-its-kind show of strength,...