AdUX Strengthens Its Commitment to Responsible Digital Advertising Quantum Joins the Coalition for Better...
Quantum join the Coalition for Better Ads
AdUX has gotten rid of intrusive advertising formats thanks to QUANTUM, its native advertising subsidiary.
AdUX...
IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection &...
Released For Public Comment, Framework & Companion Audience Taxonomy Provide ID-Level Clarity for Marketplace and Support Consumers’ Digital Needs
NEW YORK - The IAB Technology...
Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved...
Report Provides Guidance On What Brands Need To Consider Before Bringing Programmatic In-House
NEW YORK - According to research released by the Interactive Advertising Bureau...
Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile...
Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report
NEW YORK...
IAB Tech Lab and IAB Europe Release pubvendors.json and Mobile App Specifications to Support...
Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and GDPR Settings & Provide...
Nearly 60% of Advertisers’ Digital Budgets Are Allocated to Video, a Steady Rise since...
9 in 10 Advertisers Say Original Digital Video Programming Is Critical to Media Plans & Spend on the Medium is Projected to Rise by...
Original Digital Video Connects Brands with Hard-to-Reach Audience of Young, Diverse, Tech-Savvy Consumers, According...
Study Uncovers New Cohort of 'Brand Seekers’ Who Are Open To Discovering Brands and View Advertising as ‘Beneficial’ & ‘Fun’
NEW YORK - The Interactive...
Sublime Skinz Joins Industry Leaders, Including Google and Microsoft, as Part of the Coalition...
Initiative focused on raising industry standards and improving user experience
London, UK: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, announced it has...
IAB Europe and IAB Tech Lab Release Cross-Industry Transparency and Consent Framework for Adoption
BRUSSELS & NEW YORK - IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day...
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