IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed...
Tech Lab Will also Work to Integrate DigiTrust Capabilities with Existing & Emerging Technology Standards for Digital Advertising
NEW YORK - The IAB Technology Laboratory...
IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches...
Eliminates Need for Multiple SDKs for Third-Party Viewability & Verification Measurement for Mobile In-App Advertising
NEW YORK - The IAB Technology Laboratory released its Open...
IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for...
Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems
NEW YORK - The IAB Technology Laboratory...
Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard
London: Sovrn, which helps more than 20,000 independent online publishers succeed, today announced it has become the first adtech company to achieve certification for...
IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day During...
Reveals a Range of Moments for Maximum Engagement by Analyzing How Consumers Give Attention and Gain Value from Interactions with Episodic Shows, Music, News,...
IAB Joins Forces with the Digital Marketing Association of Hong Kong to Establish IAB...
New Organization to Promote Global Interactive Ad Standards & Further Digital Marketing in One of the Most Digitally-Savvy Markets in the World
NEW YORK &...
First Annual ‘IAB 250 Powered by Dun and Bradstreet’ List Identifies Key ‘Direct Brands’...
Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories
PALM DESERT, Calif....
IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’
Association Releases Framework and Data Showing That Growth in Most Categories Is Moving to Brands With Flexible Supply Chains and Specific Consumer Relationships
PALM DESERT,...
IAB ‘Outlook for Data 2018’ Study Shows Ongoing Rise in Spending on Audience Data...
Artificial Intelligence & Blockchain Technology Expected to Become Bigger Priorities This Year
PALM DESERT, Calif. - According to a research report released today by the...
Featured
Sponsored
Advertisement