AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility of header bidding auctions,...
Attention Brands: Deliverable Based Pricing Is Here, Now What?
March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a...
ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance
Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets
VANCOUVER, Wash. -- ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions,...
Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising
Reflects its unique opportunity in the automotive marketplace
CHICAGO -- Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces...
Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform
New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available...
Bluecore Advertise™ Lets Retailers Predict What Shoppers Will Buy Next on Google, Facebook and...
Bluecore Releases Newest Application of its Core Retail Data and AI Foundation:Retailers Can Now Action Their First-Party Data On Major Digital Ad Channels;Creating Profitability...
Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A...
NEW YORK -- Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad...
AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible adsF
SAN MATEO, Calif. -- AdsWizz, the leading global technology provider...
Kochava Disrupts Subscription-Based Attribution with 360-Degree Management
The Most Comprehensive Holistic Solution to Manage App Subscribers and Eliminate Churn Before It Happens
SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company...
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