BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive
When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.
In Fantasy Football, Men Go Long for Mobile
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2...
Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...
Tackle the Challenge of Tech Stack Ownership Head on and Reap the Rewards
Adtech is a term that has crept into our day to day conversation as a general term for what we do, but it has...
How the Convergence of Direct and Programmatic is Being Fuelled by Data
Recently, there has been increased conversation on artificial intelligence and how it can make advertising more relevant for consumers. Its potential cannot be understated...
Five Ways to Achieve Easy Advertising in the Programmatic Age
Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...
Rethinking Advertising Metrics to Demonstrate Brand Value
The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...
Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares...
You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set.
Client: I can’t open the files...do I...
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