Guest Articles

John Shomaker (@jshomaker) is CEO of AdJuggler, a publisher-centric ad server and monetization platform. If you talk with Sharon Waxman, she’ll admit she’s infatuated with...

If you sometimes get confused about programmatic marketing, don't feel bad. The industry changes rapidly and it can sometimes be hard to keep up....

Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of...

Earlier this week, I attended the IAB Ad Operations Summit. The spotlight theme was “transformation,” but the real focus was cleaning up the advertising...

Guest article by Hervé Brunet, CEO and Co-Founder at StickyAds.tv Private Marketplaces (PMPs) have been introduced to solve the challenge of inventory control– particularly in...

Malvertising continues to be one of the biggest and most effective infection mechanism which, for the most part, is based on rogue advertisers inserting malicious ads in...

The rise and rise of digital advertising – already a $145 billion industry worldwide, according to eMarketer – increasingly presents marketers with a conundrum:...

Modern advertising looks very different from days past. What was once a strategically aligned buy-sell relationship, the connection between advertisers and publishers is now...

A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a...