Guest Articles

Programmatic buying is the not-so-new, technology-based form of ad buying that's changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in...

Things at ZEDO and in the ad market are so exciting. For a while now we’ve been working on our new division, ZINC, hiring people, moving...

The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2...

I’ve always been a fan of site retargeting, which is why I choose to work in the industry. I have no doubt that marketers...

Unless you’ve been vacationing on another planet, you’ve probably noticed: Real-time media buying (RTB) is on the rise. According to the research firm IDC,...

In a world where interruptive, ‘push’ marketing is getting a bad rap from consumers who are increasingly in control of their media consumption and...

Today we are announcing a new product from SocialRank called SocialRank Market Intelligence. SocialRank Market Intelligence gives brands the ability to run any handle on Twitter through the SocialRank platform...

As the programmatic era races ahead and the jaw dropping growth continues --eMarketer anticipates double-digit increases in RTB spending each year through 2017 --...

Advertising Operations (aka Ad Ops) is critical to both the buy- and sell-side of digital media. A well-oiled Ad Ops team with technical expertise and...