Media Planning

Danish software company Adform opens local office in Finland, following expansion of a number of recent openings across Europe. Adform is uniquely represented in all Nordic countries, and boasts more coverage across Europe than any competitive solution. The company now operates locally serviced offices in eleven European markets.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.S. Beta release of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices.

GroupM and Nielsen announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.