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Google Ad Planner Gets a New Interface

Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived. As per Google's...

2009 U.S. Ad Market Declines 12 Percent

TV hit hardest as consumers reduce media time by 2 hours a day; Internet is most popular media. BOSTON - The economic crisis hit the...

DoubleClick Unveils New Proposal Exchange Platform

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital...

Prohaska Consulting Launches “How to Be” Education Series with First Focus on Media Buying...

The first installment entitled “How to Be a Digital Media Trader” kicks off July 9 and will teach professionals the basics and more advanced skills around buying digital media on various advertising exchanges using audience targeting and real-time bidding, said Matt Prohaska, lead instructor and Principal at Prohaska Consulting.

Ad Revenue 2009, Oct 8th In NYC, To Address New Monetization Strategies for Online...

Expanded Lineup of Top Tier Speakers And The Ad Revenue Conference Report Will Address Cutting Edge Practices To Increase Publisher Revenue And Protect Their...

IAB and 4A’s Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive...

Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. - The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced...

MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...

aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers

Comprehensive, industry-leading ad-delivery platform becomes even more powerful RALEIGH, N.C. - aiMatch announced that its comprehensive ad-delivery platform, which includes Sales Order Management, Simulation-Based Forecasting,...

Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values

Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. - Turn Inc., the industry’s only end-to-end platform...
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