Media Planning

New York – Donovan Data Systems (DDS) announced the launch of the next generation iDesk, the industry-leading application for digital campaign management. This latest application...

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...

Carat moderates global ad spend growth forecasts to 5.0% for 2011, and to 6.0% for 2012; long-term trend of two-speed world and rapid digital...

Lotame Demonstrates the Metrics That Matter NEW YORK - A new study demonstrates conclusively what web analysts have long maintained: If you want to raise...

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK - 24/7 Real Media, Inc., the leading...

CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...

Aggregates All Campaign Data from Any Media Source Including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics in Less Than 24 Hours TrackSimple, a BlueKai...

New Service Provides Attitudinal and Behavioral Insights into Mobile Consumers RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced...

Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO - Symphony Advanced Media, part...