Media Planning

Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. - The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced...

Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers RESTON, VA – comScore (NASDAQ: SCOR), a leader in...

TV hit hardest as consumers reduce media time by 2 hours a day; Internet is most popular media. BOSTON - The economic crisis hit the...

Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA - Turn Inc., the smart platform for digital advertising, today...

Operating company will be called The Midas Exchange NEW YORK - WPP announced the formation of a new corporate trading division to help clients...

TechTarget Recognized by BtoB Magazine for the 10th Consecutive Year NEWTON, Mass. - Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media...

WESTERVILLE, Ohio - AdMall announced the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features...

RESTON, Va. - LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of...

LONDON - Omniture Summit EMEA 2010-- Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the immediate availability...