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Kowabunga! Inc. Integrates Third Party XML Feeds into ValidClick AdExchange

Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers CLEARWATER, Fla.--(BUSINESS WIRE)--Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology...

Broadband Enterprises Continues Push to Automate Delivery of Online Video Advertising With Addition of...

ATLANTA--(BUSINESS WIRE)--Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than...

Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network

Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that...

Epic Advertising Emerges as Online Marketing Leader

Latest results by comScore, Inc. show the company's expanding internet reach. New York, NY - August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based...

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2008

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of...

Where Have All the Click-Throughs Gone?

Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company and unit of TNS media, today announced...

Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

Behavioral Targeting Ad Spending Projected To Reach $4.4 Billion by 2012

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

ValueClick Media Launches Predictive Behavioral Targeting

As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below...

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