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CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...
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FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...
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Samba TV Announces Real-time Picture Quality Innovation Powered by Artificial Intelligence for Gaming, Movies,...

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience...
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Tremor International Soars to 127% Revenue Growth in Fast-Emerging CTV Space

CTV revenue in Q4 2020 is the highest in company’s history with continued growth expected in 2021 LONDON, SYDNEY, SINGAPORE -- Tremor International (AIM: TRMR),...

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON – Leading video...
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TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced...
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Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX

VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI -- Univision Communications Inc., the...
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CTV Advertising Platform Publica appoints Ben Antier as CEO

Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO. Antier, who co-founded Publica in 2016 and...
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Aniview Unveils CTV, OTT to Boost Brands’ Revenue Through Its Platform

New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available...

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