ad:tech London 2008: Interview with Jordan Ferguson
Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe.
VideoEgg is one of...
PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue
Using New Service, Movie Fan Site Flixster Significantly Increases Online Advertising Revenue
PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first...
Epic Advertising Announces pCPM: A New Patent-Pending Online Metric
Successful Beta Program Completed; Results Show 60% Increase in Campaign Value.
New York, NY – Epic Advertising, the New York-based online performance marketing company, today...
ADTECH Wins More Than 50 Customers in Q1 2008
New York, NY – May 27, 2008. ADTECH announced that the company signed deals with more than 50 new customers during the first...
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers
Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs
San Francisco – May 23, 2008 – BrightRoll, the...
Third Party Ads on Google AdSense Content Network
According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...
Industry Leader PointRoll to Serve Ads on the Google Content Network
CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to...
EyeWonder to Provide Rich Media Ads Across the Google Content Network
Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content...
DoubleClick Mobile Integrates with Mobile Ad Networks
Speaking of the wolf, here is an email I've received from the DoubleClick Mobile team not too long after having published my previous post...
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