ROI Measurement

Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK - AdMeld (www.admeld.com), the leader in ad...

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in...

Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services,...

Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009 SAN MATEO, Calif. - Yield Software (http://www.yieldsoftware.com/) announced the launch of...

Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. - Yield Software, a leading provider of...

Magazine Brand Expands Suite of Services with Performance-Based Online Advertising NEW YORK - New York Media, parent company of the weekly New York magazine, twice-yearly...

Expanded Services Report on Audience Quality and Measure Ad Campaign ROI PLYMOUTH MEETING, Pa. - SDI, a leading healthcare market insight and analytics firm, is...

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...

Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK - Online targeting platform leader...