ROI Measurement

Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight...

As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. - An MIT Sloan School of Management professor offers a cautionary note to...

Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and...

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO - JB Chicago, a Chicago-based integrated marketing...

Companies Launch Partnership to Improve Television Advertising ROI NEW YORK - Ace Metrix, a leading provider of real time television advertising analytics, is pleased to...

Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO - AdGooroo (www.adgooroo.com), a...

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, extends a...

AudienceScience Leverages AdXpose to Help Protect Clients' Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising...

Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable...