ROI Measurement

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...

Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe NEW YORK & LONDON - The Nielsen Company announced that...

SCOTTSDALE, Ariz. - The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services,...

WESTLAKE VILLAGE, Calif. - ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance,...

Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK - To be successful in...

PALO ALTO, Calif. & PHILADELPHIA - Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media...

Leading Ad Technology Providers + Yahoo!’s Reach and Targeting = Greater ROI SUNNYVALE, Calif. - Yahoo! announced two display advertising solutions for marketers as part...

Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns Chicago, IL – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced...

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies NEW YORK - , online targeting platform...