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VideoEgg and comScore Collaborate to Offer CPG Brands Insight into Advertising Effectiveness

VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior SAN FRANCISCO - VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online...

PubMatic Extends Leading Publisher Platform for Ad Network Optimization to Include Mobile Advertising

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

TRA Unveils the Media TRAnalytics ‘Optimizer’ to Further Improve Advertising Accountability and ROI on...

Web-Based Solution Recommends TV Campaigns Based on Matching of The Advertising Households Receive With Products They Actually Buy TRA Continues its Innovation by Becoming the...

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application...

Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November...

24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation

Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK - 24/7 Real Media, Inc., the leading...

Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns...

Search Engine Strategies Chicago 2009 CHICAGO - Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page...

Q3 2009 Internet Advertising Revenues, at Nearly $5.5 Billion, Show Slight Increase over Q2

Uptick in Online Ad Revenue Growth a Hopeful Sign in a Difficult Media Economy NEW YORK - Against a backdrop of ongoing recessionary forces that...

Amadesa Adds Site-Side Behavioral Targeting to its Continuum of Personalization Solutions

Algorithm increases conversion, engagement and ROI through high-impact, automated personalization BOSTON - Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization...

Brand.net’s SalesLink, the First Web-Wide Brand ROI Measurement Solution, Proves That Online Advertising Drives...

Latest SalesLink Study Shows Brand.net Drove Offline Sales, Outperformed Other Online Media, and Produced 200 Percent ROI for an Ad Age 50 Brand SAN MATEO,...

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