Ad & Media Strategies

yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance NEW YORK and TEL AVIV, ISRAEL —...

Record Growth Over the Past 18 Months Catapults the Company’s Expansion SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and...

PALO ALTO, Calif. -- LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige...

Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time MOUNTAIN...

BOSTON -- Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...

Olly Walker elevated to expanded commercial and global partnerships role  LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu,...

With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients...

Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising NEW YORK — TBD — RTB House,...