Ad & Media Strategies

SAN FRANCISCO -- MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency...

DV continues to lead on privacy compliance and data governance with TRUSTe IPV, APEC CBPR and PRP certifications NEW YORK -- DoubleVerify ("DV"), (NYSE: DV), a...

RTB House releases report on American online marketplaces, packed with information to help online sellers and marketplace owners drive more value New York, NY  —...

Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic London – Taboola, a global leader in powering...

Adjust customers can now benefit from integrations with Salesforce Marketing Cloud, enabling mutual customers to streamline marketing decisions SAN FRANCISCO — Adjust, a mobile marketing...

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This...

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August. That’s according...

The publication is now available to view on the European Commission’s website London, UK: A large-scale study of the impact of a Memorandum of Understanding...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation,...