Ad & Media Strategies

NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising,...

Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe. VideoEgg is one of...

Using New Service, Movie Fan Site Flixster Significantly Increases Online Advertising Revenue PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first...

The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of...

Successful Beta Program Completed; Results Show 60% Increase in Campaign Value. New York, NY – Epic Advertising, the New York-based online performance marketing company, today...

New York, NY – May 27, 2008. ADTECH announced that the company signed deals with more than 50 new customers during the first...

Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs San Francisco – May 23, 2008 – BrightRoll, the...

According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...

New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media...