Ad & Media Strategies

VICTORIA, BRITISH COLUMBIA - The 2016 Technology Company of the Year Award won by Go2mobi represents the fourth consecutive Viatec win for the fast-growing...

Updated book covers timely topics like mobile geo-targeting, cross-device and offline attribution technologies Philadelphia, PA – In its continued effort to provide clarity to marketers...

Pioneering social media platforms are CTA’s newest members ARLINGTON, Va. - The Consumer Technology Association (CTA)TM announced social media companies Facebook and Twitter are now...

21% Rise Over Same Time Period in 2015, Marks Highest Year-Over-Year Q1 Uptick in the Last Four Years NEW YORK - The Interactive Advertising Bureau...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

New York – Integral Ad Science, the leader in quantifying digital media quality, today released its Q1 2016 Media Quality Report, revealing a 20.7 percent increase...

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...

Mark Thompson, President & CEO, The New York Times, to Keynote Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City NEW...

Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers London and New York - Adform, the independent and open...