Ad & Media Strategies

Key highlights show: Amazon Echo: The Internet speaker had the biggest increase in search traffic in New York, Chicago and Charlotte, N.C. Budweiser,a Super Bowl TV ad...

Let’s be honest: performance marketers often have no idea which ad tech vendors are delivering results, and which are wasting budget. Every publisher claims...

September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...

15% of advertisements appear on sites that harm the brand’s reputation, reveals a new report. For instance, finding a Pepsi ad in a pornographic...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

Lets see some statistics first: Marketing and online branding trends in 2016 everyone should be aware of: 01 – Keep track of online video development More than...

Digital advertising reached a tipping point last year. It not only began to draw advertising dollars away from TV, but it antagonized users on...

Tech Parents and their Children Make Notable Branding Splashes in 2015, including Google & Android and Amazon & Amazon Fire LOS ANGELES - Ace Metrix®,...

Founding Partners—AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo—Welcome Major Media Brands & Digital Innovators to the 10-Day Roster NEW YORK - The Interactive Advertising Bureau (IAB)...