Ad & Media Strategies

Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016 FORT...

Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S. NEW YORK - Fraudulent impressions, infringed content and malvertising cost the...

By the end of 2015, the total global digital ad spend will reach over $170B. That’s a lot of ad spend... and a lot...

Ahead of Black Friday, new research from TrafficDefender has revealed that 86 per cent of consumers would rather queue to buy a product online...

Survey finds Western European marketers actively examining the use and challenges of contextual marketing Marketers are collecting a large quantity of contextual information about their...

More Than 90% of Publishers Surveyed Say That Creating Custom Audiences With First-Party Advertiser Data and Targeting With Live Intent Would Boost Ad Rates CHICAGO,...

Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA - Swrve, a leader in the mobile marketing engagement space,...

Research on UK employees has found that 41% of marketing & advertising employees would accept ANY work colleague as a ‘friend’ on Facebook, compared...

Headway Digital, the leading programmatic media buying company announced today the release of the infographic, Programmatic Elements, a route-map designed to help marketers make...