Ad & Media Strategies

Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.

Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers NEW YORK - Adblade, the only premium...

Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers Winter Park, FL. –...

The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.

Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant PALO ALTO, CA...

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...

Research supporting Windows 8 ad campaign takes top prize in consumer electronics category NEW YORK - GfK insights were instrumental in winning a Gold prize...

Majority of those surveyed cite better engagement and scale LONDON - The majority of online video spend in the last 12 months is coming from budgets...