Ad & Media Strategies

Using mDialog’s Technology, New Akamai Sola Ad Integration Services Will Enable Cloud-Based Targeted Video Advertising on Linear, Live and On-Demand Content Across Connected Devices TORONTO...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...

Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile...

Advertisers to benefit from HTML5 and video creation tools New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...

Research and Markets has announced the addition of the "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" report to their offering.

The Rogue second screen companion app is available for free download from the Apple App store on 29 March Magic Ruby, the leader in delivering monetizable content...

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.