Ad & Media Strategies

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further...

Intro   Since the 23rd March, our world has changed significantly. The Government imposed lockdown has had a profound effect on our everyday lives.  Well before these restrictions were due to come into force,...

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS -- Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth San Francisco – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, and Profitero, a leading global enterprise...

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...

NEW YORK -- IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand...

-Data intelligence platform now ranks in Marketing Analytics top ten-June 26, 2020 07:18 AM Eastern Daylight Time LONDON -- Adverity, aleading marketing data intelligence platform,...

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...