Ad & Media Strategies

Conversational advertising leader continues steep growth trajectory in a market in which it is already serving major clients Munich: Cavai, the leading conversational advertising cloud,...

NEW YORK -- WPP (NYSE: WPP) and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at...

Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake NEW YORK -- White Ops, the global leader in collective protection against sophisticated bot attacks and...

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

Empowering mobile growth marketers to access alternative advertising inventory BERLIN & SAN FRANCISCO -- Avow, the global app growth company, specializing in alternative app store...

In September, an independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Europe to understand how they will shape their growth...

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for...

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony...