RTB Advertising

Adform recruits Dax Vercauteren to lead support for campaigns out of new BeLux HQ Antwerp, Belgium – The leading European Ad tech platform provider Adform...

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising revenue products and services, today announced it has completed a $22.5 million Series E funding round.

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.

Quantcast (www.quantcast.com), an audience measurement and targeting provider for advertisers and publishers, has acquired MakeGood (http://www.makegood.co/), a software company focusing on reconciliation and reporting of...

Shiny Ads, a premium advertising technology company, today announced that Brian Katz has joined the company as Vice President, Sales and will run the Shiny Ads New York office. Brian brings extensive industry experience to Shiny Ads where he will lead all sales initiatives and build relationships with premium publishers.

Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).

Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.