RTB Advertising

Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view NEW YORK - ,...

RESTON, Va. - LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of...

Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES - the Rubicon...

New Offering Helps Marketers Significantly Improve the Effectiveness of their Online Ad Campaigns SUNNYVALE, Calif. - Efficient Frontier, a leading online performance marketing company, announced...

Funds Will Be Used For PubMatic Premier Platform Expansion, Executive Hires, & Product Innovation PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), the company that provides online...

Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES - the Rubicon Project, the digital advertising technology and data...

Signifies Continued Growth in the ADSDAQ Ecosystem of Ad Buyers, Ad Sellers and Ad Trading Partners NEW YORK - ContextWeb, Inc., operator of the ADSDAQ...

PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data NEW YORK -...

PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the...