Ad Operations

Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...

The company’s latest adtech solution, Verity, leverages proprietary AI technologies to scan web content – including images – for contextual classification, keyword extraction and...

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON -- Digital Element, the global IP geolocation data and services...

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM Eastern Daylight...

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as Chief Revenue...

Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home...

MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns EDINBURGH, Scotland & LONDON -- TVSquared, the global...

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin. INDIANAPOLIS — Pattern89, an artificial intelligence marketing platform, announces the...