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Online Ad Engagement Can Be Doubled If the Right Image Is Chosen

Research from Shutterstock reveals that simple images which mirror target demographics are key to capturing attention Marketers selecting the correct images can double the amount...

Flashtalking and Spongecell Announce Merger, Providing the Scale and Know-How to Lead Sophisticated Advertisers

Deal brings dynamic creative scale and experience under one roof, meets advertisers’ imperative for data-driven creative expertise, full ad management and impartial analytics Flashtalking, the...

IAB Tech Lab Releases VAST 4.1 for Public Comment

Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration...

New Inventory Forecasting Advancements From LKQD Technologies Help Publishers Rise to the Forefront In...

FOOTHILL RANCH, Calif. - LKQD Technologies, a leading video advertising infrastructure provider within Nexstar Digital LLC, which is owned by Nexstar Media Group, Inc....

AdPushup Launches Free Ads.Txt Management Tool for Publishers

NEW YORK — AdPushup, a leader in the ad revenue optimization space, has launched a free tool called Manage Ads.txt to help publishers visually...

6sense Launches Account Based Retargeting

Optimize search and display retargeting budgets with insights from 6sense’s Company Graph SAN FRANCISCO -- 6sense, a leading Account Based Orchestration Platform, powered by AI, announced...

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK -- Viamedia, the television industry’s largest independent...
Ad Tech Daily

Adtech Startup Illuma Technology Set for Rapid Growth as It Joins PWC’s Prestigious Raise...

British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary...
Ad Tech Daily

Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy...

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