24/7 Real Media Adds Performance Tracking Functionality to Open AdStream
Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities
NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, today...
Broadband Enterprises Continues Push to Automate Delivery of Online Video Advertising With Addition of...
ATLANTA--(BUSINESS WIRE)--Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than...
Where Have All the Click-Throughs Gone?
Compete Webinar to Reveal Best Practices in Landing Page Effectiveness
BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company and unit of TNS media, today announced...
InsightExpress Announces Five New Appointments; Digital Media Measurement Operations Capabilities Significantly Expanded
STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Ashley...
YuMe and comScore Quarrel Over Top 10 Ad Networks Ranking
The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10...
The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
What seemed to be a slow news Friday (I haven't had anything prepared to post today!) turns out quite different. The IAB has yet...
Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand
SAN BRUNO, CA June 25, 2008...
Mediaplex Research Reveals 70% of Conversion Events Influenced by Multiple Channels Prior to Converting
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 11, 2008--ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence...
YuMe Lets Publishers Take Control of Their Video Advertising with New NetworkMe Solution
Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology
Redwood City, CA—April...
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