ZEDO Launches ZINC For High Impact Formats
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can...
Nuance Unveils Voice Ads: A Game Changer in Interactive Advertising
Nuance Turns One-Way Mobile Advertising into an Intelligent and Engaging Two-Way Conversation
BURLINGTON, Mass. - Nuance Communications (NASDAQ: NUAN) unveiled Voice Ads, an innovative new mobile...
LongTail Video’s JW Player Becomes First Third-Party Video Player To Support Google’s Interactive Media...
LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, announced that its popular JW Player will be the first third-party video player to support Google’s Interactive Media Ads (IMA) 3 Flash SDK.
Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads
Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra's quarterly Mobile Rich Media Monitor Report.
Celtra Appoints Deborah Szajngarten Vice President of Marketing Communications
Former Vimeo Global Communications Director to Help Raise Celtra's Brand Awareness
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and...
Zenovia Digital Exchange Introduces Innovative ‘Velvet Rope’ Technology to Improve Traffic Quality for Display...
Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.
comScore Releases December 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion.
Rakuten LinkShare to Acquire mediaFORGE
Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture, and engage customers to help drive higher conversion. Terms of the deal were not disclosed.
Metacafe Gets to Monetize Content from 12 New Video Content Providers
Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory.
Metacafe...
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