CPM Advertising

Following the launch of display ads for Google Finance, Google prepared a number of new ad templates that are particularly suited for finance-related creatives. Google...

Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth LOS ANGELES -...

Guarantees a Minimum of 30 Seconds Per Ad Engagement for Brand Campaigns; Toyota and AT&T Sign Up as Charter Advertisers MOUNTAIN VIEW, Calif. - Meebo,...

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search...

Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ:YHOO) announced the pilot launch of Yahoo!...

Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter...

NEW YORK - While today’s consumer is most likely to watch online video on the PC screen, over time more and more consumers will...

Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK - 24/7 Real Media, Inc., the leading...

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...