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Turn Launches the Turn Smart Market and Opens Doors for Publishers

The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers Redwood...

VideoEgg Unveils Brand Response Advertising Model

Microsoft First to Deploy Pioneering Ad Model Priced by Audience Engagement SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network...

‘Net Will See Nothing But Flat CPMs’, Analyst Also Says Ad Model Has Failed...

Joe Mandese published an interesting view to a much-awaited report by JP Morgan analyst Imran Khan, in a recent issue of Media Post's Online Media Daily - online advertising...

Revcontent Innovates with vCPM as a Monumental Shift in Industry Transparency

SARASOTA, Fla. - With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...
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