Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay...
Or: How I learned to stop targeting and love the results
LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...
Chitika Lets Online Advertisers Tap the Power of Consumer Search
Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites
MARLBOROUGH, Mass. - Chitika Inc.,...
Metacafe Gets to Monetize Content from 12 New Video Content Providers
Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory.
Metacafe...
AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers
By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising
New York, NY...
ADSDAQ Assumes You’re Only Making $0.50 CPM with Google AdSense
Shame on me. I promised not to do it again but I gave in and succumbed to trying yet another ad network for the...
Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP
Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant...
Epic Advertising Announces pCPM: A New Patent-Pending Online Metric
Successful Beta Program Completed; Results Show 60% Increase in Campaign Value.
New York, NY – Epic Advertising, the New York-based online performance marketing company, today...
Turn Launches the Turn Smart Market and Opens Doors for Publishers
The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers
Redwood...
VideoEgg Unveils Brand Response Advertising Model
Microsoft First to Deploy Pioneering Ad Model Priced by Audience Engagement
SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network...
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