Advertising Reports and Studies

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

New insights from eBay Ads UK reveal opportunities for brands to engage consumers from all walks of life as lockdown lifts – from partying...

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten...

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK -- LoopMe, the outcomes-based advertising platform, today...

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%)...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back...

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON - Braze, a comprehensive customer engagement platform,...