Advertising Reports and Studies

Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, MA - Burst Media, (http://burstmedia.com), a leading online...

Mobile, Social, Video and Content-Based Advertising Set to Receive Largest Percentage of Digital Spend SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini...

Coke, Gatorade, Apple, Google, Starbucks & Burger King Generate Highest Share of Voice Women Spend More Time on Social Media, but Men Initiate More Brand...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

Report Summarizes Mobile Insights About Moms BOSTON - In its newly released May MobileSTAT, Jumptap, Inc., the leading unified audience platform, reports on top mobile trends for...

vCE Boasts Wide Adoption Among Leading Advertising Agencies RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the...