Advertising Reports and Studies

Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites London,...

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

Based on new research studying consumer behavior with video, rules intended to bust myths AUSTIN, Texas - Invodo, the business video experts, has recently issued the...

Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra's quarterly Mobile Rich Media Monitor Report.

The Word of Mouth Marketing Association (WOMMA) today released the first industry guidebook to comprehensively address how to measure the ROI of word-of-mouth and social media marketing initiatives. The guidebook, titled, “Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth Marketing,” offers marketers a practical introduction to measuring business value of their marketing programs.

Research and Markets has announced the addition of the "China's Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media" report to their offering.

Dramatic Increase Driven by Elimination of Ad Serving Commission Fees and New Platform’s Unique Mobile Ad Serving Technique TEL AVIV, Israel - MassiveImpact, a leader in...