IAB

New Regional IAB to Promote Global Standards & Best Practices NEW YORK & SINGAPORE -- Following IAB Singapore’s sevenfold growth in the last four years...

Mobile Video Interactive Ad Research Shows Immediate Notice of & Higher Response to Calls-to-Action; “Learn More” Elicits Highest Engagement NEW YORK -- Mobile video interactive...

Beta App-Ads.Txt Specification to Provide App Support of Authorized Digital Sellers List, Ads.Txt NEW YORK -- The IAB Technology Laboratory released app-ads.txt specification in beta,...

NPR & Rawvoice/Blubrry Earn First Seals of Compliance NEW YORK -- The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by...

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON -- Michael Tuminello, VP of Publisher Products at...

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK -- The Interactive Advertising Bureau (IAB) today...

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX -- IAB, the national trade association for the digital media...

PHOENIX -- IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand...

Troy Young of Hearst Magazines to Serve as Vice Chair New Slate Includes First Brand Board Member—Jesse Horwitz of Hubble, Alongside Leaders from Google, NBC...