Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry...
AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform
NEW YORK - The Better Advertising Project,...
“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010
Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences
MIXX Conference & Expo 2010
NEW YORK - Brand marketing and advertising have been...
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...
Leading Video Advertising Network SpotXchange Begins IAB Self-Certification
Guideline adherence strengthens SpotXchange ability to offer advertisers and publishers one of the most transparent, trusted ad networks on the market
DENVER – October 4,...
IAB Calls for Creative Revolution in Ad Formats
Enlists Agencies, Marketers & Publishers in Effort to Transform Interactive Advertising into a Canvas for Brand Creativity
New York, NY — In a bold move...
Ad Revenue 2010 is Coming Up
PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York...
IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement
Unparalleled Range of Creativity Captures Explosive Innovation in Digital Advertising
NEW YORK - The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual...
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry
NEW YORK - Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising...
IAB Releases Industry’s First Independent Review of Online Site Intercept Studies
Thorough & Public Assessment Kicks Off Wide-Ranging Effort to Improve Research Practices and Reduce Inefficiencies
NEW YORK - The Interactive Advertising Bureau (IAB) released “An...
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