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Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry...

AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK - The Better Advertising Project,...

“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010

Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK - Brand marketing and advertising have been...

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...

Leading Video Advertising Network SpotXchange Begins IAB Self-Certification

Guideline adherence strengthens SpotXchange ability to offer advertisers and publishers one of the most transparent, trusted ad networks on the market DENVER – October 4,...

IAB Calls for Creative Revolution in Ad Formats

Enlists Agencies, Marketers & Publishers in Effort to Transform Interactive Advertising into a Canvas for Brand Creativity New York, NY — In a bold move...

Ad Revenue 2010 is Coming Up

PubMatic is hosting its 3rd Annual Premium Publisher Conference – Ad Revenue 2010 – on October 7 at the Times Center in New York...

IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement

Unparalleled Range of Creativity Captures Explosive Innovation in Digital Advertising NEW YORK - The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual...

IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification

Companies Advance Brand Safety in the Industry NEW YORK - Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising...

IAB Releases Industry’s First Independent Review of Online Site Intercept Studies

Thorough & Public Assessment Kicks Off Wide-Ranging Effort to Improve Research Practices and Reduce Inefficiencies NEW YORK - The Interactive Advertising Bureau (IAB) released “An...

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