IAB

NPR & Rawvoice/Blubrry Earn First Seals of Compliance NEW YORK -- The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by...

London: Gameloft, leading mobile games publisher, becomes one of the first in-app companies to receive the Internet Advertising Bureau's (IAB) UK Gold Standard certification. Gameloft creates...

Winners Named from Adobe, Acxiom Corporation, GroupM, Lotame, Nielsen, Reveal Mobile & Valassis NEW YORK -- The Interactive Advertising Bureau (IAB) and its Data Center...

Beta App-Ads.Txt Specification to Provide App Support of Authorized Digital Sellers List, Ads.Txt NEW YORK -- The IAB Technology Laboratory released app-ads.txt specification in beta,...

Mobile Video Interactive Ad Research Shows Immediate Notice of & Higher Response to Calls-to-Action; “Learn More” Elicits Highest Engagement NEW YORK -- Mobile video interactive...

New Regional IAB to Promote Global Standards & Best Practices NEW YORK & SINGAPORE -- Following IAB Singapore’s sevenfold growth in the last four years...

Study Finds Buyers Can Gain Incremental Reach by Targeting OTT Ad-Supported Video Viewers LOS ANGELES -- The Interactive Advertising Bureau (IAB), at NewFronts West, released “Ad...

Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality LONDON -- OpenX, the world’s leading independent advertising technology provider,...

Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives NEW YORK -- The Interactive Advertising Bureau (IAB) today announced that Susan (Sue) Hogan has...