IAB

Below is a list that is regularly maintained - well, as regularly and accurately as possible - of Twitter accounts related to Ad Operations,...

NEW YORK - Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of...

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK - The Interactive Advertising Bureau (IAB)...

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at...

NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...

Improves ROI and Conversion Rates for Essential Digital Platform NEW YORK - The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best...

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience...

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...

11% Increase from Q3 '07, Up Slightly from Q2 '08 Despite U.S. Economic Woes NEW YORK - The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP...