Ad Viewability

SUNNYVALE, Calif. – GoldSpot Media, the leading multiscreen rich media and video advertising platform, launched the industry’s first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue™...

Report Showcases the Impact of Fraud, Viewability, Page Clutter, Ad Collisions and Other Variables on Advertising Effectiveness NEW YORK, NY - Integral Ad Science, the leading...

Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...

Single Ad Tag Technology to solve device fragmentation and ad viewability SUNNYVALE, Calif. - GoldSpot Media, the leading digital rich media ad platform, launched SmartVue™, the...

NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced it has launched VideoHub Connect, a bidding and buying...

Consumers 7% more likely to click on online advertising during the weekend Click through rates are higher on Saturday compared to the rest of the week, while...

Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. - YuMe, Inc. (NYSE: YUME), a leading provider of digital...

 New “Guaranteed to See” Metric Means a Better Return for Publishers and Advertisers SANTA MONICA, CA – WebSpectator (www.webspectator.com), the world’s only real-time advertising exchange that...

Building Upon Success of Cost-Per-Engagement (CPE), Adds 3 New Performance-Based Solutions for Brand Advertisers NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven...