Ad & Media Strategies

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, the developer...

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns...

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market  London: IRIS.TV, a video intelligence platform, announced the appointment...

Industry Vet to Helm Leading Ad Blocking Recovery Exchange Acceptable Ads Exchange (AAX), a leading ad exchange dedicated to recovering revenue lost to ad blockers, has...

MCLEAN, Va. -- Gannett Co., Inc. (“Gannett”, the “Company”) (NYSE: GCI) announced that the Board of Directors (“The Board”) has decided to streamline the...

LONDON – Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain,...

Month of Creativity comes to a close with a celebration of best in class work for Consumer Healthcare brands London & New York - Teads, The...

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video marketplace Unruly has created a ranking of...