Talktalk Quantifies In-Gaming Advertising’s Impact on Consumer Engagement
Broadband provider tests effectiveness of in-game advertising environments across attention, recall and brand perception
London – Broadband provider TalkTalk, commissioned research to find in-game advertising delivered...
AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary
AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021.
AdPlayer.Pro, an international provider of advanced outstream...
Altice Media Ads and Connect Extends Partnership With AdsWizz to Strengthen Audio Advertising Capabilities
The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking
PARIS...
AdTheorent to List on NASDAQ Through Merger With MCAP Acquisition Corporation, a SPAC Sponsored...
CHICAGO -- Monroe Capital LLC (“Monroe Capital” or “Sponsor”) today announced AdTheorent, Inc. (“AdTheorent”) and MCAP Acquisition Corporation (NASDAQ: MACQ) (“MCAP”), a publicly-traded special...
Walmart Connect’s Melissa Gallo Joins Yieldmo as SVP, Global Exchange Operations
New role strengthens Yieldmo’s ability to scale it’s operations
NEW YORK -- Yieldmo is proud to announce the addition of Melissa Gallo to its leadership...
Adtech Startup Prizeout Partners With RoundlyX to Diversify Cash Out Options
The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value
NEW YORK -- Prizeout Corp. (Prizeout),...
BuzzFeed Announces Filing of a Registration Statement on Form S-4 for Proposed Merger With...
BuzzFeed Reports Q1’21 YoY Revenue Growth of 14% and a 54% Improvement in Adjusted EBITDA
Merger Anticipated to Close in Q4’21
NEW YORK -- BuzzFeed, the leading...
Making Science Acquires Tech Platform, Ad-Machina to Elevate Its Innovative Technology Offering
The acquisition adds revolutionary advance SEM technologies technologies and expert engineers as the company continues its rapid expansion
NEW YORK, NY, USA - Making Science,...
Taboola Completes Acquisition of Connexity, Tackles Walled Gardens with eCommerce
Taboola completes acquisition of Connexity, creating a powerful e-commerce solution for publishers, advertisers and merchants outside of walled gardens
Acquisition expected to significantly expand market...
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