RTB Advertising

WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (Nasdaq:VCLK), one of the world's largest integrated online marketing companies, announced that it has partnered with LucidMedia (www.lucidmedia.com)...

NEW YORK - PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their...

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...

RESTON, Va. - LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities,...

McGraw-Hill Broadcasting, Publishers Clearing House, Scribd, Other Premium Publishers Sign on With PubMatic Since February PALO ALTO, Calif. - PubMatic (http://www.PubMatic.com), which provides online publishers...

Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic...

RESTON, Va. - As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.lucidmedia.com), a leading online...

RESTON, Va. and TAMPA, Fla. - LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced that is has received...

Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK - , the online targeting platform leader,...